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3 key features your heat press should have

Stitch It International - Friday, November 15, 2019

Heat presses may seem fairly uncomplicated: A garment and transfer design are heated at high temperatures between two platens until the design is permanently adhered. While the process is straightforward, not all heat presses are created equal. We’ll walk you through what to look for in the right heat press for your business.

1. Ease of operation and efficiency

Heat press technology has come a long way in recent years. One of our favorite machines, the Air Fusion IQ from Hotronix, offers a patented Auto-Adjust Pressure, a feature that automatically adjusts to the thickness of the item you’re printing. Plus, the auto-open and auto-swing design reduces operator fatigue. The combination means faster production and superior quality, all at once.

2. Quality outcomes

When it comes to end product, the most important aspect of a heat press is its heating mechanism. Cheaper heat presses cut corners by having the heating coil only at the center of the platens. When these machines heat vinyl or digital transfer designs, edges aren’t properly pressed and can peel early in the garment’s life. Exceptional heat presses ensure the platen has a uniform temperature from the center to the edge. Here’s a great example: Hotronix Fusion IQ.

3. Product consistency and longevity

Balanced pressure is just as important as uniform temperature. Heat presses that clamp in the front often cause one side of a design to receive more pressure than the rest. Unless you feel like taking a chance with uneven heating, you’ll open the heat press frequently to adjust the design’s placement. A better option is investing in a machine that applies pressure at the center for even distribution, with the locking mechanism located at the top like this one.

The market is flooded with options when it comes to heat presses, which is why it’s important to really understand the difference before making a purchase. We can help guide you through the process:


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The next big thing: How digital transfer printers are changing the custom apparel industry

Stitch It International - Tuesday, October 29, 2019

In 1907, a guy named Samuel Simon received the first patent for screen printing, but the technique was around centuries before (as early as 500 AD.) Believe it or not, the process hasn’t changed that much over the intervening years. Mesh stretched over a wooden frame creates a stencil, with ink forced through to produce a design. It was a messy, smelly undertaking hampered by production challenges then, and it’s pretty much the same now.

As the saying goes, necessity is the mother of invention, and the apparel industry has needed another option for custom tshirt printing for a long while (think about it: how many other things in your life are you using that haven’t evolved in the last millennium?)

All of that makes the introduction of digital transfer printers such a gamechanger for the market. Here’s why:

Superior quality

Digital transfer printers, such as the OKI C711WT, paired with the right heat press, produce a finished product that is both vivid and long-lasting. This technique offers greater flexibility as well, capable of handling more intricate, multi-color designs compared to screen printing or vinyl. Your customers won’t be disappointed. Neither will your bottom line.

Faster production

Not only are digital transfer printers less messy than traditional screen printing, they’re also faster so you’ll produce more in less time (helloooo profit margins and happy customers). The end product is also more consistent than screen printing when producing larger quantities. Plus, there are nearly endless options for products to imprint beyond tshirts, from mugs to bags to sporting equipment to jigsaw puzzles. That means enhanced revenue opportunities for your business.

More cost effective

Whether you’re an existing printing or embroidery business or a new startup, the barriers to entering the market are lower for digital transfer printers, with less production space needed and fewer supplies to store and maintain. The learning curve is also reduced, which means you’ll hit profit goals faster.

Even Samuel Simon would say it’s a win-win. To jumpstart your business, check out financing opportunities for digital transfer printers and heat presses, like 0% interest for 12 months to qualified buyers:


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Dare to compare: Screen printing vs. vinyl vs. digital transfer

Stitch It International - Tuesday, October 29, 2019

Custom apparel has never been easier to produce. But breaking into the industry or adding a new revenue pipeline is a little messier these days (not to mention confusing!). Footprint, profit margins, scalable production and market viability are just a few of the factors to weigh before deciding what makes sense for your business.  Read More

How should I expand my custom apparel business?

Stitch It International - Tuesday, October 29, 2019

Every business owner experiences growing pains - some more painful than others. Like turning down big orders because you aren’t equipped to support the demand. Ouch.

When it comes to custom apparel, it’s best to invest in scalable workflows because, let’s face it, upgrading or learning a new system later disrupts productivity and reduces income potential. There are several expansion areas worth exploring. But few match the versatility, speed, ease-of-use and scalability of digital heat transfer production.

Whether you’re currently in screen printing, working with vinyl or looking to add side income, digital heat transfer printing complements your current apparel supply. Once setup, the workflow is easy to learn and swift to operate, which makes growing your bottom line simple, affordable and fast.

A match made in heaven: OKI Data digital printers and Hotronix heat presses
If you’re ready to blow your customers away with high-quality image printing and a service that doesn’t require a big footprint, the OKI Data Pro8432wt combined with the Hotronix Fusion IQ is your ticket to success. Simply print your design using the OKI Data digital printer and use a Hotronix heat press to permanently adhere it to your garment or promo product.
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The smartest heat press on the market

Stitch It International - Tuesday, October 29, 2019

The apparel industry has never seen anything like it, and neither has your business. Here’s how the revolutionary Fusion IQ from Hotronix will change your business:  Read More

How to improve production by 25% with one workflow change

Stitch It International - Monday, September 30, 2019

When it comes to profit, the embroidery business is all about volume. That means speed and efficiency are the top ingredients in the recipe for success. But as every embroiderer knows, there are challenges that can get in the way of both – from equipment breakdowns to limitations with product runs to lost production time transitioning between jobs. Read More

4 reasons you should take the embroidery jump now

Stitch It International - Monday, September 30, 2019

If you’re an at-home embroiderer or someone who has been exploring the possibility, you’ve likely already seen the potential for growing this type of business. And there’s never been a better time to jump in. Here’s why: Read More

The newbie's guide to kick-starting your at-home embroidery business

Stitch It International - Tuesday, September 24, 2019

Jumping into any new business venture can be scary. We’ve worked with dozens of startups and at-home embroiderers over the last three decades, so we completely understand the questions that can pop up as you’re exploring this opportunity. We’ve got answers, plus all the training and support you need to get started and succeed.  Read More

How to know when it's time to upgrade your machine

Stitch It International - Tuesday, September 24, 2019

5 common scenarios that indicate your business is ready for new equipment  Read More

4 ways the KS-Series blows competitors out of the water

Stitch It International - Tuesday, September 24, 2019

It’s rare that a true market disruptor comes along in any industry, but especially in the embroidery world, where innovation can still seem to move at the pace of hand stitching.  Read More

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